MISCONCEPTION #1: You should wait as long as possible before cleaning your carpet.
ABSOLUTELY NOT! Dirt is an abrasive – like sandpaper. Every time you step on the carpet, you grind dirt into your carpet fibers. This cuts your carpet, just as if you had used a knife, causing it to wear out faster. A soiled carpet will not last nearly as long as a clean carpet. And while vacuuming helps – by itself, it’s simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.
MISCONCEPTION #2: The only reason to clean carpets is to remove the soil and improve the appearance.
NOT TRUE! As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust – and hundreds of other harmful chemicals. When you and your family members come into your home, you carry those pollens and chemicals in your hair and on your skin, clothing, and shoes. Not surprisingly, all those chemicals, pollens and bacteria end up – you guessed it – in your carpet.
Carpet cleaning is not just about removing soil and improving the appearance of your home. It’s about protecting your family and safeguarding their health by removing pollutants and contaminants that can affect your quality of life. In some instances, INDOOR AIR QUALITY can be 70-100 times more polluted than outdoor air. Since carpet is the lowest and largest horizontal surface, it acts as a “sink” or filter, which needs to be emptied and cleaned regularly.
Another factor to consider is that carpet fibers are made to hide and camouflage soil and debris. So, by the time you can see evidence of soiling, your carpet is already overdue for a cleaning. Naturally, some colors do a better job of hiding soil than others. For example, earth tone colors (browns) do a beautiful job of hiding soil, so you cannot depend on appearance as a basis for deciding when it is time to clean your carpets.
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